Cold Calling: Definition, Legality and Does It Still Work
Cold calling means phoning a prospect with no prior contact with you or your company. Definition, legality, techniques, software, and does it still work.
, 5 min read, Outbound sales
Outbound sales: prospecting tactics, tools and news
Outbound prospecting for B2B sales teams: sequences, cold calling, LinkedIn and AI SDR agents, plus pipeline generation tactics that still get replies.
10 articles
Outbound is the part of B2B sales that changes fastest. Mailbox providers rewrite the rules for cold email, LinkedIn tightens what automation can do, and AI agents now draft, send and triage at a scale no SDR team could match. What has not changed is the goal: start a qualified conversation with someone who did not ask for it.
This section covers the mechanics of modern prospecting: how to build and segment a target list, how to sequence email, phone and social touches, how to use AI SDR tooling without destroying your domain reputation, and how to measure outbound on meetings held and pipeline created rather than on activity.
Articles
AI SDR agents in 2026: what they do well, what they break, and where humans still win
Autonomous prospecting agents now research accounts, write sequences and book meetings. Where they help, where they fail, and how to redesign the SDR role.
, 5 min read, Outbound sales
Warm Intros vs Cold Outreach: When Each Wins
Warm intros convert three to five times better than cold outreach, but they don't scale on their own. How to choose, and how to generate more intros at scale.
, 3 min read, Outbound sales
Prospecting Enterprise Accounts With Ten or More Stakeholders
A single champion doesn't move a ten-stakeholder deal. The enterprise playbook: parallel entry points, a stakeholder map, and a slower, wider sequence.
, 3 min read, Outbound sales
Voicemail Scripts That Get Callbacks
Most sales voicemails get deleted in the first three seconds. The specific structure, length, and close that turn a voicemail into a real, returned callback.
, 3 min read, Outbound sales
The SDR-to-AE Handoff: What Breaks It and How to Fix It
Deals go cold in the handoff, not in the demo. A three-way handoff call structure that transfers real context instead of a calendar invite or a CRM note.
, 3 min read, Outbound sales
Multi-Channel Sequencing: A Touch Cadence That Doesn't Feel Like Spam
Most sequences fail because every touch arrives through the same channel and rhythm. The spacing and channel mix that gets replies without reading as spam.
, 3 min read, Outbound sales
LinkedIn Outbound After the Algorithm Changes: What Still Gets Seen
LinkedIn's 2026 ranking buried automated connection requests and templated DMs. What formats still get seen, what to stop doing, and how many requests are safe.
, 3 min read, Outbound sales
Cold Calling Scripts That Still Work in 2026
Cold calling isn't dead, but the scripts that worked in 2015 read as robotic today. Three scripts that still get real conversations, and why the old ones fail.
, 2 min read, Outbound sales
How to Build a Target Account List From Scratch
A target account list built from a vague ICP wastes outbound effort on the wrong companies. The four-step process to build one that actually converts.
, 2 min read, Outbound sales