Skip to content
Sales Pitch
Menu
English

20 Essential English Phrases for a Sales Pitch

The 20 English phrases to know by heart for a sales pitch, a condensed list for anyone who doesn't have time to learn the full 50-phrase guide on this site.

, 1 min read, Sales English

Also available in Français, Español

Share on LinkedIn, X, Facebook

An open book with pages fanned out
Photo Danika Perkinson, Unsplash

Key takeaways

  • These 20 phrases cover the essential moments of a pitch: opener, transition, proof, and close, without the full detail of an exhaustive list.
  • For a more complete list organized by call stage, see our guide to 50 sales pitch phrases in English.
  • Memorizing these 20 phrases is enough to hold a coherent pitch; nuance comes with practice, not more memorization.

Here are the 20 essential phrases for holding a coherent sales pitch in English. This is a condensed version, designed to be memorized quickly. For a more complete list organized by call stage, see 50 English sales pitch phrases.

Opening (5 phrases)

  1. "Thanks for your time."
  2. "I'll keep this short."
  3. "Here's why I'm reaching out."
  4. "Quick question before I start."
  5. "Is now a good time?"

Presenting the problem (4 phrases)

  1. "A lot of teams struggle with..."
  2. "The real cost of this is..."
  3. "Here's what usually happens."
  4. "Sound familiar?"

Presenting the solution (5 phrases)

  1. "Here's how we help."
  2. "In simple terms..."
  3. "What sets us apart is..."
  4. "The result is..."
  5. "Think of it this way..."

Providing proof (3 phrases)

  1. "One example is..."
  2. "Customers typically see..."
  3. "Here's proof it works."

Closing (3 phrases)

  1. "What do you think?"
  2. "Worth a closer look?"
  3. "What's the next step?"

How to use this list

These 20 phrases cover the five essential moments of a pitch, in the order they naturally occur. They don't replace spoken practice, but they give a solid structure to lean on while fluency develops.

Going further

These 20 phrases are deliberately limited to the pitch itself. They don't cover discovery, objection handling, or negotiation, each of which has its own more detailed phrase list elsewhere on this site. Start here if your immediate priority is holding a clear, structured pitch.

Frequently asked questions

Are these 20 phrases enough for a full pitch?
They cover the essentials: opener, transition, proof, close. For broader coverage including discovery and objection handling, see our 50-phrase list.
What order should you learn these in?
The order presented here: it follows the natural progression of a pitch, from opener to close.
Should you use them exactly as written?
Adapt the bracketed details to your situation, but keep the sentence structure; that's what makes it sound natural in English.

Keep reading